Livingston Lures Brute Wins First Place in Europe EFTTEX 2026

I am proud to announce that my newest lure design, the Brute from Livingston Lures, earned First Place in the Soft Lure Category at the 2026 EFTTEX European Tackle Trade Exhibition in Barcelona, Spain.

EFTTEX is one of the most respected fishing tackle trade shows in the world, bringing together manufacturers, retailers, and media from across Europe and beyond to showcase the latest innovations in fishing tackle. Each year, brands from around the globe debut their newest products in hopes of standing out in an increasingly competitive market.

With pike and predator fishing representing one of the largest segments of European angling, and soft lures dominating many of those fisheries, earning top honors in the soft lure category is a tremendous achievement and a true honor.

The Brute was designed to deliver the profile, action, and fish-catching performance demanded by serious predator anglers. Seeing the lure recognized on an international stage is a humbling honor.

The Livingston Lures Brute is scheduled to arrive in retail stores in early 2027, and I look forward to seeing anglers across North America and Europe put it to work on the water.

Steven Paul